Hospitality Management Operations
Novelty Hotels Management is a leader in hotel management operations. Our hotel management operations standards are efficient, time-tested, and always updated to cutting edge standards. We always benchmark our hotels against the competition and we always achieve a higher percentage on service quality. The operational standards are designed and led by a dedicated team of highly experienced hospitality professionals.
Novelty constantly evaluates its hotels against each other. We use this evaluating process to continually review our operating procedures and to improve our performance. In benchmarking, Novelty Hotels uses various tools to ensure the hotels achieve an optimum performance including:
- Novelty Hotels Key Performance Indicators and month end comparative reports
- Annual Employee Opinion Survey
- Mystery Guest programs, both operationally and sales focused
- Customer Engagement Program, measuring service performance
- Internal Human Resources audits
- Monthly financial performance
Hotel Sales & Marketing
Novelty Hotels provides an unmatched level of direct sales support to hotels. Team experts by brand and by hotel type ensure revenue optimization.
Our sales team works closely with regional sales and operations teams to ensure we maximize hotel revenues. We meet regularly for property reviews of sales efforts and use every tool available to ensure we maximize the power of the brand. Our senior corporate team sits on advisory boards for many of the major brands, and delivers value through:
- Top Line Revenue focus and Strategic Planning
Revenue performance-based goals and rewards - Market trending analysis
- Revenue Management optimization with proprietary analysis tools
- eCommerce training, development and oversight
- Independent hotel and resort sales and marketing expertise
Hotel Revenue Management
Novelty Hotels takes a proactive approach in the development and implementation of Revenue Management and eCommerce strategies and best practices that directly result in strong RevPAR contributions at each hotel. Our Revenue Management Leaders are industry experts who continue to drive this discipline to new heights every day. Our revenue management knowledge supports the initiatives of our hotel partners while aggressively pursuing new and unique Internet strategies and promotions with the help of eCommerce techniques. Novelty maintains an extensive library of best practices, analytical tools, and standardized procedures that assist in the development of strong strategy decisions. Some of these industry leading tools include:
- Centralized Revenue Management operated from our headquarters.
- Weekly Sales Strategy Meeting format, and Sales Strategy Reports
- Hotel Segmentation Reports to track and predict trends by market segment
- Value Assessment to assist in evaluating our competition’s strengths and capitalizing on opportunities
- Displacement Analysis and Profitability Assessments
- Monthly, and Annual Budgeting and Forecasting tools
Novelty believes that it is our responsibility to provide continual training and development to facilitate our talent reaching their full potential. We believe in a collaborative approach, openly encouraging communications of knowledge, experiences, and best practice, while ensuring opportunities to gain and refine industry skills are always available. It is this passion and drive that challenges all of our hotels to be the best in their market.
eCommerce Solutions
Combining Service and Technology to Make Connections with Guests.
Novelty believes that successful eCommerce is a balanced blend of eMarketing (including user-generated content and social media), direct sales, and eDistribution (including your own website and through online travel agencies). Our focus and goal is to protect the interests of the hotel and its ownership, and we believe an appropriate balance of revenue and profit can be achieved through close supervision by the hotel’s strategy team.
The goal of the eCommerce team is to maximize the presence of our properties across all online distribution channels to ensure increased room revenues, and decrease operational costs. The day-to-day operations of this discipline are led by Novelty’s eCommerce Marketing Manager, who is focused on accomplishing this goal through:
- Monitoring and reporting the key property web analytics.
- Working with website management partners, to ensure content is optimized for searches, as well as relevant to consumers.
- Consulting with properties on web marketing strategies to ensure online ad spend is in-line with their strategic position.
- Identifying marketing channels and opportunities that will deliver the maximum exposure to consumers looking to travel into the market.
- Developing relationships with third party vendors to ensure the property is marketed in the best possible placement with the latest, most accurate information.
- Identifying best practices and new opportunities for increasing new visitors to discover the property, increase the conversion of shoppers to buyers, and surpass the consumer´s online experience expectations.
- Monitoring the top user review sites reporting on any trends that could potentially reflect negatively on the hotel and its online reputation.
Engaging the consumers through emerging social media markets and channels - Novelty Hotels Management remains dedicated to being a leader in this emerging field, driving the highest percentage of customers to our brand and hotel websites, engaging consumers in new and unique ways, and being on the cutting edge of technology.
